WORKS — Simon Warden

HAVANA CLUB 7 ANOS

Asked by Grant Parker, Head of Art and Creative Director M&C Saatchi, to develop a campaign for Havana 7 Anos, I remembered a book I had purchased in 1997. The Art of The Cigar Label. I set about deconstructing the perfectly good iconic style of the Cigar box label. Design was considered, scrapped and re-considered. Then I decided to run "old fashioned" progressive plates to help inform my collage style. The final design was then reconstructed against these progressives. Lesson: Always buy that book, it might come in useful 20 years later. Lesson: Always do your research.

Design by Simon Warden

M&C SAATCHI

ANTHONY LESLIE

COMMISSION

Positioning, Visual Identity, Logo Design, Website, Collateral

Design Simon Warden

THE SHARD

THE VIEW FROM THE SHARD

Visual Identity, logotype and OOH

Design by Simon Warden

TFL

M&C SAATCHI

TV, Print, OOH and digital

Design by Simon Warden

PANKHURST

COMMISSION

Visual Identity, logotype and Packaging

Design by Simon Warden

Havana Club 7

Havana Club wanted to develop some guerrilla ideas based around 7s. Based around the 7 deadly sins, notable lists of 7s, while Senior Designer Jon Muddell developed 7s masked to reveal liquids. The client loved them all and wanted a seamless campaign involving the 3 directions. These were then rolled into Social Media executions, and also a limited print run of posters.

Design by Simon Warden

Design Assist by Jon Muddell

M&C SAATCHI

THOMAS PINK

M&C SAATCHI

Design by Simon Warden

VIRGIN HOLIDAYS TANUARY SALE

M&C SAATCHI

TV, Print, OOH and digital

Design by Simon Warden

BECK'S BEER

M&C SAATCHI

Print and OOH

Design by Simon Warden

LOVEVELO

COMMMISSION

Visual Identity, Logo-type, Limited Edition Posters and Font creation

Design by Simon Warden

TfL Cover wraps

Every so often TfL unveil new rolling stock. Tasked to create a memorable solution, iconic seat patterns and the LU roundel were used to create wrapping (or un-wrapping paper) paper. This was peel wrapped to the new carriages. And then spun off into wrapping paper, which was sold in TfL outlets and the Transport museum, becoming one of their most successful branding extensions, the initial print run selling out within a week.

Design by Simon Warden

M&C SAATCHI